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How to Build a Personal Brand from Scratch
How to become internet-famous in the most useful way possible You already have a personal brand. You might not have a mood board or a …
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How to Find a Mentor Online
Who’s in your corner right now? I don’t mean your friends who hype you up or your coworker who shares memes during Zoom meetings. I …
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Don’t Do This When Starting a Business
How to avoid becoming the next cautionary tale in someone else’s LinkedIn post Starting a business is like trying to bake a soufflé while riding …
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What to Do When Clients Ghost You
So you had a magical Zoom meeting with a potential client. You vibed. They laughed at your joke about how brand strategy is basically Dungeons …
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Niche This Niche That
It starts with a DM. Always. Like, clockwork. The kind of message that pops into your inbox somewhere between your third iced coffee and an …
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How to Set Boundaries with Clients
If you run your own business or work with clients in any service-based role, you’ve probably run into this: a client emails you at 10:42 …
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Best Business Ideas to Start with No Money
You don’t need a trust fund, an MBA, or a sparkly Instagram feed to start your own thing. Sometimes all it takes is a Saturday …
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Why Posting Less Made Me More Money
I used to think I had to post all the time. Like, if I wasn’t constantly sharing, commenting, reposting, and chasing trends, then I wasn’t …
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What to Include in a Simple Business Website
So you’ve decided to build a website for your business. First of all yay, go you! Whether you’re a plant shop owner with a thing …
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How to Build an Email List from Nothing
You don’t need more followers. You don’t need more likes. You need leads—and if you want to build a business that lasts, not just one …